Research

We enjoyed being in discussion with Tal Revivo (CEO & Founder of Icons Mind) and team during the planning process, based on what we proceeded in research.

The purpose of this project was to:

• Create a new brand identity for an existing company portal.
• Ensure the new brand identity is relevant, creative, polished and professional.
• Ensure the new brand identity represents the company’s values and community’s aspirations.

Part of the brief from our client, was to position the Icons Mind as premium brand, so we explored more on the same grounds from other industries.

Progress

The end result is a powerful and beautiful business website as it facilitates the client with a strong reporting functionality and an online customer management solution. Results for the first six months have exceeded expectations.

• 9 million Pageviews, up 73%
• 93 Pages/Session, up 48%
• 32% Bounce Rate, down 17%
• 73% Organic Sessions Up

Strategy

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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum”