We enjoyed being in discussion with Tal Revivo (CEO & Founder of Icons Mind) and team during the planning process, based on what we proceeded in research.
The purpose of this project was to:
- Create a new brand identity for an existing company portal.
- Ensure the new brand identity is relevant, creative, polished and professional.
- Ensure the new brand identity represents the company’s values and community’s aspirations.
Part of the brief from our client, was to position the Icons Mind as premium brand, so we explored more on the same grounds from other industries.