Startup Project


Industries Served



Website Portfolio 2

Project Brief

cons Mind is a popular online icon store, dedicated to creating high quality SVG icons for iOS tab bars, toolbars, Android, Windows Mobile, websites and more. Despite a gamut of creativity and expertise, the client had no company website and thus was losing a lot of potential business opportunities. Time for a brand presence!

Icons Mind placed a lot of trust in gretna to develop their first website and showcase their award-winning work to the world. We worked closely with their marketing department to improve the usability of their design and build out an innovative site, complete with extensive, high end functionalities.


We enjoyed being in discussion with Tal Revivo (CEO & Founder of Icons Mind) and team during the planning process, based on what we proceeded in research.

The purpose of this project was to:
  • Create a new brand identity for an existing company portal.
  • Ensure the new brand identity is relevant, creative, polished and professional.
  • Ensure the new brand identity represents the company’s values and community’s aspirations.

Part of the brief from our client, was to position the Icons Mind as premium brand, so we explored more on the same grounds from other industries.


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum”

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